Last week Vitamin Packs announced the launch of its personalized vitamin subscription service. Using a proprietary algorithm called Sage, the company customizes daily Vitamin Packs using subscriber input about their body, lifestyle and nutrition habits, health goals and current medications, aligning science, data and technology to provide a personalized solution to health-conscious consumers.
The Sage algorithm considers more than 650 potential medical interactions to recommend supplements for individual subscribers. The Vitamin Packs come in daily packets with a tear-off top. Each shipment includes a 28-day of vitamin and nutritional supplements, selected from a collection of 70 high-quality vitamins and supplements developed for purity, efficacy and bioavailability of ingredients.
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“We are thrilled to introduce Vitamin Packs to health-conscious Americans who want to achieve better health through nutrition,” said Jason Brown, co-founder and CEO of Vitamin Packs in a statement.
“Nutrition is more than a one-size-fits-all approach – it’s about understanding how your body works, what fuels it for success and how it interacts with prescription medications. A number of factors can impact vitamin, mineral and nutrient needs. That’s why personalized nutrition is so important, and that’s why we created Vitamin Packs. Our supplement recommendations are designed to provide only what your body needs. No more, no less,” Brown added.
Here’s how the three-step process works:
The cost of a monthly subscription depends on the vitamins and nutritional supplements recommended for an individual subscriber, but can cost as little as $1 a day. Shipping is free. There is no long-term commitment, and subscribers can cancel their subscription at any time. In addition to the Vitamin Packs, subscribers also get access to a personalized Knowledge Center for nutrition and wellness news, tips and insights.
Vitamin Packs has a science advisory board to monitor and evaluate relevant health, nutrition and lifestyle research to ensure that the vitamins and nutritional supplements recommended are based on the most up-to-date science. The advisory board is chaired by Michael Roizen, M.D., who was the original chief wellness officer at the Cleveland Clinic.
“It’s refreshing to work with a company that is passionate about tailoring nutrition to individual needs and wants,” said Dr. Roizen. “Vitamin Packs takes the guesswork out of nutrition by being a trusted wellness advisor, and I’m honored to provide my medical perspective to help shape holistic health for consumers.”
Additional advisory board members are Barry Lance, M.D., board certified in internal medicine and endocrinology at John Hopkins Medicine; Harry Oken, M.D., clinical professor of Medicine at the University of Maryland and a fellow at the American College of Physicians; and Elizabeth Somer, R.D., an author, speaker and advocate for healthy eating habits.
The Seattle-area startup was founded by Jason Brown with $2 million in seed funding. Though a new company, Brown and his team have been envisioning the product since 1997.
“Vitamin Packs is focused on changing how the world buys and takes supplements. Consumer nutrition deficits are real, with real health impacts, and this solution is just better,” said Brown at launch.
We love innovation, and Vitamin Packs is an excellent example of how the subscription model can help a startup find its footing to take a new idea to market. It sounds like this project has been in the works for years, but Brown and his team have finally found their niche and have developed a propriety algorithm to make that idea a reality. This is an exciting opportunity for Vitamin Packs. We can’t wait to try it!