Yesterday I had a coaching call with someone who was wanting to know how to get more new members. Let's call him Jack. Jack wanted to find out how to get more new members and increase his revenue. So, I asked him, "How much does it cost you to get a member." He began to tell me that he's marketing on Facebook, LinkedIn, he's doing some direct mail and continued to tell me how well they're doing. I told him, "Great! So how much does each it cost you to get a member on Facebook, on LinkedIn, and d...
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