Robert Skrob, Author at Subscription Insider

The 9 Steps of Successful New Subscriber Onboarding

Leave a Comment / News, Payment Processing, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Robert Skrob

Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a refund. Second, get him engaged so hell keep his subscription for years instead of months. While youve got to deliver what you promised in your sales materials, your new member welcome sequence must also be about reselling your customer on taking action. From Subscription Insider Guide to Member Retention, Robert Skrob, here are the 9 critical elements of any effective member welcome sequence.

The 9 Steps of Successful New Subscriber Onboarding Read More »

New Study Shows Retention Equals Half of Subscription Revenue Growth

Leave a Comment / News, Payment Processing, Research and Benchmarks, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Robert Skrob

The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this illustrates what we already knew within the subscription industry, there are a lot more revelations within the SEI report. Most notable is where the revenue growth is coming from. Robert Skrob, Subscription Insider Guide to Member Retention explains.

New Study Shows Retention Equals Half of Subscription Revenue Growth Read More »

Leverage 3 Stages of Member Engagement to Cut Membership Churn in Half

Leave a Comment / Memberships, News, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Business Marketing / Robert Skrob

When a new member joins your subscription service, publication, or association they go through a three-step process as they mature into (ideally) life-long customers. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses how to cut membership churn in half by adapting your membership communications to leverage these three stages of a membership relationship.

Leverage 3 Stages of Member Engagement to Cut Membership Churn in Half Read More »

34 Reasons Why Your Subscribers Quit and How to Stop It

Leave a Comment / Auto-renew Subscription, Memberships, News, Payment Processing, Subscriber Only, Subscriber Retention / Robert Skrob

Far too many efforts to reduce membership churn fail. Frankly, if you havent clearly outlined the problem, theres no way you can devise an adequate solution. Robert Skrob, Subscription Insider Guide to Membership Retention, outlines 34 factors working against your membership business and what you can do to counter-act them.

34 Reasons Why Your Subscribers Quit and How to Stop It Read More »

How to Find Your Savior of Member Churn: Retention Manager Job Description

Leave a Comment / Business Operations, Business Services, Consumer Services, News, Subscriber Only, Subscriber Retention / Robert Skrob

Who within your company is responsible for subscriber or member retention? All too often, there is no one. Robert Skrob, Subscription Insider Guide to Member Retention, wants you to focus on retention and hire this critical role. The job description outlined will be a key role in your organization and critical to your renewal success and profitability.

How to Find Your Savior of Member Churn: Retention Manager Job Description Read More »

11 Reasons Your Monthly Recurring Revenue Doesnt Grow and What You Can Do About It

Leave a Comment / Business Operations, FInance, News, Payment Processing, Subscriber Only, Subscriber Retention / Robert Skrob

How many times have you had a great month of recruiting new subscribers, only to see an increase in cancellations a couple of months later? Robert Skrob, Subscription Insider Guide to Member Retention, outlines the most common subscription maladies and the simple secret tonics to cure them.

11 Reasons Your Monthly Recurring Revenue Doesnt Grow and What You Can Do About It Read More »

Insight to drive subscription growth

Robert Skrob

The 9 Steps of Successful New Subscriber Onboarding

New Study Shows Retention Equals Half of Subscription Revenue Growth

Leverage 3 Stages of Member Engagement to Cut Membership Churn in Half

34 Reasons Why Your Subscribers Quit and How to Stop It

How to Find Your Savior of Member Churn: Retention Manager Job Description

11 Reasons Your Monthly Recurring Revenue Doesnt Grow and What You Can Do About It

Useful Links

Policies & Terms

Get In Touch