Minal Bopaiah

With Facebook’s launch of Graph Search, subscription site marketers will need to add another tool to their tool belt — SEO for Facebook. Be forewarned — social media is not often the best traffic driver or conversion tactic. Email marketing and organic search often far outstrip any other traffic-driving methods for subscription sites. But Facebook’s Graph Search does edge it slightly into the category of search engine, but with a word-of-mouth appeal to consumers that could…

Do you feel you have invaluable lessons about marketing and running an online subscription business that you’re just dying to share with others? If so, then we may want you to be a speaker at the third annual Subscription Site Summit this May 8-9 in New York City! We’re looking for dynamic speakers with great tips and tactics to share. No fluff! We want the pragmatic lessons that really helped you grow your online subscription business. If this…

On Wednesday, George Colony, Chairman and CEO of Forrester Research, gave the opening keynote at the IIS conference hosted by SIIA. He made a compelling case for digital disruption, a buzz word that’s getting plenty of play. But what I found most interesting was his argument that the Web is like AM radio — it will always be around, but will soon become an antiquated form of communication. The Internet, on the other hand, will…

With a faltering business model, The Boston Globe may finally be looking to readjust its all-or-nothing subscription model. The paper/site recently issued a survey inquiring about reader interest in a stand-alone subscription for the site’s Ideas section. It’s a good idea (and one that I’ve previously recommended newspapers do for all special sections), since news loyalists are usually loyal to a certain section. After all, who has the time to read an entire newspaper from front to…