Case Study Lessons: Display Ads Convert Better than Overlays for Lead Gen

Yesterday I wrote about how overlays can be annoying, and here’s more proof that they’re not immune to hype and misuse. Business Management Daily,
Yesterday I wrote about how overlays can be annoying, and here's more proof that they're not immune to hype and misuse. Business Management Daily, the subject of this week's Case Study on Subscription Site Insider, uses a variety of free information products for lead generation for premium content sales. The site recently tested the best format for presenting lead gen offers using a pop-up ad, an overlay and a sidebar display ad. Obviously, the pop-ad performed poorly…...

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