Case Study Lessons: How to Transition a New Niche to Subscription Billing

So the cool thing about big data is that B2B publishers can now create sophisticated tools and databases that provide business decision-makers with more
So the cool thing about big data is that B2B publishers can now create sophisticated tools and databases that provide business decision-makers with more customized information. The problem is that these same decision-makers are not always used to subscription billing practices. Especially if they're used to working with brokers. Megawatt Hour faced this problem, but solved it by creating a percentage-based subscription plan. The site, which provides information on deregulated energy markets to energy purchasers, charges 1%-2%…...

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