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Kathy McCabe

Get Your Free Executive Summary of the 2011 Online Dating & Matchmaking Benchmark Report

FInance, Subscriber Only /

If you’re involved with a dating site, or really any subscription site (there’s so much every site can learn from dating subscription practices), don’t miss your free Executive Summary of the 2011 Online Dating & Matchmaking Benchmark Report, featuring 10 all-new charts on the dating site industry, including: Average registered user account lifetime Behind-the-scenes of the free vs paid business Models Which marketing tactics get the highest gross new acquisitions Also, you’ll discover the top three potential “missed opportunities”…

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ICANN News: Subscription Site Owners Need to Think About Future of Domain Names

Subscriber Only, Technology /

The domain name game is about to change in a big way. ICANN (Internet Corporation for Assigned Names and Numbers’) has announced that next year it will allow unlimited new top level domains to anyone who can pay the $185,000 and get through the approval process. Right now there are 22 top level domains like .com, .net, .gov, etc. but within two years there could be thousands with the selection running as far as you can…

ICANN News: Subscription Site Owners Need to Think About Future of Domain Names Read More »

Consumer Reports Crowns Nook “Best E-book Reader”

Business Media and Publishing, Subscriber Only /

Amazon’s e-book reader the Kindle holds 67% of the e-book reader market share with Nook by Barnes & Noble in a distant second with 22% of the market, according to Goldman Sachs. So it will be interesting to see what if any effect the latest news from Consumer Reports will have on the market. For the first time since compiling e-book reader ratings, Nook has beat Kindle to win the best e-book reader title.Consumer Reports finds…

Consumer Reports Crowns Nook “Best E-book Reader” Read More »

New York Times Paywall Paying Off; 85% of US Print Newspapers Planning Paywalls

FInance, Subscriber Only /

Amidst news that The New York Times paywall strategy looks to be working, we also find survey results saying that 85% of newspapers that aren’t currently charging for online content might do so in the future. As we’ve long suspected, paywalls and paid online content could be the key to saving news business. Citigroup analyst Leo Kulp calls sales of online subscriptions by The New York Times “robust” and says the loss of online advertising revenue is…

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Case Study Lesson: Lower App Prices to Gain More Marketing Traction

Subscriber Only, Subscription Apps /

Subscription Site Insider’s newest exclusive Case Study reveals why lowering the price of your mobile app might be a terrific marketing decision. MapMyFitness CEO Robin Thurston shares that the paid versions of his company’s 20 or so apps (for iPhone, Android and Blackberry) are now priced at $1.99 down from $4.99 but app revenue is still about the same because the company is selling more apps. How? In lowering its app prices, MapMyFitness made its apps…

Case Study Lesson: Lower App Prices to Gain More Marketing Traction Read More »

Glenn Beck to Launch $4.95 per Month Digital Subscription Service

Industry Announcements, Subscriber Only /

Glen Beck’s announcement this week that this September he’s adding online subscription-only video network to his media empire, made cable networks and paid content folks take notice. If anyone can make such a bold move, it might be Beck, who already has over 80,000 subscribers to his site GlennBeck.com. GBTV will cost $4.95 per month to access Beck’s show and $9.95 a month to subscribe to all of the site’s programming.The cable networks (like Fox, which…

Glenn Beck to Launch $4.95 per Month Digital Subscription Service Read More »

Apple’s New In-App Subscription Policy Is Good News for Subscription Sites

Subscriber Only, Subscription Apps /

There’s news from Apple today that the company quietly revised its in-app subscription policies and this should be welcome news to subscription publishers. The two biggest developments are: 1. It is no longer a requirement that an external subscriptions must be also offered as an in-app purchase. Publishers can now link to purchased or subscription content outside of the app without also requiring a similar or better deal in the App Store. So yes, there can…

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Case Study Lesson: How to Turn Hot News Topics into Paid Content Products

Industry Announcements, Subscriber Only /

Subscription Site Insider’s newest exclusive Case Study reveals how Judy Doherty, president of Food and Health Communications reveals, turned a news event into a record number of product orders in just 24 hours. When the FDA recently announced that the Food Pyramid would be replaced by MyPlate, Doherty took the following steps to turn news into profit: 1. Had her graphic designers and writers ready to create new products explaining MyPlate the moment the announcement was…

Case Study Lesson: How to Turn Hot News Topics into Paid Content Products Read More »

Get the Executive Summary of Our NEW Dating Site Industry Benchmark Study

FInance, Subscriber Only /

Our publisher Anne Holland is thrilled to announce that our sister site Subscription Site Insider, in partnership with Courtland Brooks, is about to publish a new landmark study: the Dating & Matchmaking Site Benchmark Report.But first we need your help, and we are prepared to bribe you for it :-).If you are in or allied to this industry, pleasetake our quick two minute, anonymous survey: http://www.subscriptionsiteinsider.com/datingbenchmark.html(quick & anonymous)Everyone who participates will receive our Executive Summarywith…

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Subscription Publishing Trends from SIPA Show: Mobile Publishing, E-Learning and Filtering Content

Subscriber Only, Subscription Apps /

Yesterday I spoke at the annual conference of the Specialized Information Publishers Association (SIPA) in Washington, DC. Judging by the standing-room only crowd at the landing page and paywall presentation I gave along with copywriter Bob Bly, online conversion continues to be of utmost importance to information publishers and marketers. Everyone feels like they could do better, by testing more, switching up the design and adding new features like video testimonials. Here are some other trends…

Subscription Publishing Trends from SIPA Show: Mobile Publishing, E-Learning and Filtering Content Read More »

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