If you’re involved with a dating site, or really any subscription site (there’s so much every site can learn from dating subscription practices), don’t miss your free Executive Summary of the 2011 Online Dating & Matchmaking Benchmark Report, featuring 10 all-new charts on the dating site industry, including:
- Average registered user account lifetime
- Behind-the-scenes of the free vs paid business Models
- Which marketing tactics get the highest gross new acquisitions
Also, you’ll discover the top three potential “missed opportunities” in marketing these sites. (Including some startling news about Facebook.)This study is based on new, exclusive Subscription Site Insider research, including info from 187 dating industry execsand analysis of 101 sites. We produced it in partnership with Courtland Brooks, a leading consultancy to the industry.