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Case Study Lesson: How to Turn Hot News Topics into Paid Content Products

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Subscription Site Insider's newest exclusive Case Study reveals how Judy Doherty, president of Food and Health Communications reveals, turned a news event into a record number of product orders in just 24 hours. When the FDA recently announced that the Food Pyramid would be replaced by MyPlate, Doherty took the following steps to turn news into profit:1. Had her graphic designers and writers ready to create new products explaining MyPlate the moment the announcement was made.2. Prepared product ...

 

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Kathy McCabe

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