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Case Study Lesson: Lower App Prices to Gain More Marketing Traction

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Subscription Site Insider's newest exclusive Case Study reveals why lowering the price of your mobile app might be a terrific marketing decision. MapMyFitness CEO Robin Thurston shares that the paid versions of his company's 20 or so apps (for iPhone, Android and Blackberry) are now priced at $1.99 down from $4.99 but app revenue is still about the same because the company is selling more apps. How?In lowering its app prices, MapMyFitness made its apps more competitive with other low-priced fitn...

 

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Kathy McCabe

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