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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Subscription News Round-up

Business Strategy, Entertainment and Streaming, News, Paywall, Subscription Apps /

It was another exciting week in the world of subscriptions, including major announcements like the $4.4 billion sale of AOL to Verizon and Wal-Mart’s foray into subscription services. Here are other headlines you may have missed: Washington Post Says Publishers Can Have Mass Audience & Paywall, But Content Needs to be Discoverable mUmBRELLA AT&T Will Offer Hulu Subscription Content to Customers through AT&T Associated Press Are Subscriptions the Secret to Customer Loyalty? PYMTS.com Subscription Company Updates: Jukely, NY Times, Tinder and more Subscription…

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The Street Breaks Down Barriers with Metered Paywall

Business Strategy, Industry Announcements, News, Paywall, Subscriber Acquisition /

Earlier this week, The Street, an independent digital financial media company, announced that it is opening up its Real Money market commentary subscription service to all readers by replacing its “hard” paywall with a metered paywall. Readers can now access eight free articles per month, including original content from Jim Cramer, who posts three original articles each trading day, before hitting the paywall. At that point, readers must subscribe to access additional content. They can choose…

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Wal-Mart Takes On Amazon with New, Unlimited Shipping Subscription Service

Business Strategy, Industry Announcements, News, Paywall /

Two of the world’s largest retailers will square off soon as Wal-Mart tests a new subscription service for unlimited three-day shipping. If Wal-Mart’s experiment is successful, its unlimited shipping service will compete directly with Amazon Prime. Wal-Mart will test its new unlimited shipping service this summer for $50/year, about half what Amazon Prime charges. Subscribers will get their online purchases delivered at no additional cost within three days, according to Fortune. Initially, the service will be…

Wal-Mart Takes On Amazon with New, Unlimited Shipping Subscription Service Read More »

Advertisers Go Mobile: Mobile Ad Spending Up 76% in 2014

News /

Last year Internet advertising revenue in the U.S. totaled $49.45 billion, a 16% increase over 2013 spending, according to the Interactive Advertising Bureau’s April 2015 report. Mobile ad revenue made up $12.5 billion, a 76% increase over 2013 spending. Mobile advertising now represents 25% of total Internet advertising, an 8% increase over 2013. “Marketers clearly recognize that consumers are leading mobile-first lives and are investing their ad dollars accordingly. The news of digital video’s double-digit growth…

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NY Times Abandons Subscriptions for NYT Now, Making App Free

Business Strategy, News, Subscriber Retention, Subscription Apps /

The New York Times has abandoned subscriptions for its iOS app, NYT Now, just a year after its launch, making the updated app, NYT Now 2.0, free. Prior to the “reboot” as The Verge calls it, the app was available to subscribers for $7.99 a month. The experiment was The Times’ attempt to create a new digital experience for mobile news consumers – an app that went beyond regurgitating stories in The Time’s print edition. According…

NY Times Abandons Subscriptions for NYT Now, Making App Free Read More »

Subscription Company Updates: Jukely, NY Times, Tinder and more

Business Strategy, Entertainment and Streaming, News, Subscriber Acquisition /

Each weekday we cover subscription companies to bring you the latest news on launches, financials, marketing tactics, and more. Here are some updates and hot new headlines from subscription companies we’ve covered in the past. LinkedIn Q1: Revenue beats street but week outlook sends stocks plunging (ZDNet) After LinkedIn reported a $43 million net loss for the first quarter, stock prices dropped 25%. In spite of that, LinkedIn had good news to share including a 28% year-over-year…

Subscription Company Updates: Jukely, NY Times, Tinder and more Read More »

Subscription News Round-up

Business Strategy, Entertainment and Streaming, Magazines, News /

Microsoft, PayPal and Tinder are all in the news this week. Check out why in our weekly article roundup. Subscription Services Mean Big Money for Microsoft Subscription Insider 6 Easy Ways to Grow Your Subscription-Based Start-Up Entrepreneur Hulu Pacts with 5 More Cable Operators to Resell Subscription-Video Service Variety PayPal Promises to Expand Buyer Protection to Digital Purchases Subscription Insider Tinder Plus Raises Revenue Ranking for Tinder Tech News Today Intacct Launches Subscription Billing and SaaS Dashboard Diginomica Yahoo Fails to Impress with Digital Magazines Digiday News Corp Profits Halve…

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MyFitnessPal Adds Paid Premium Subscription for Power Users

Business Strategy, Industry Announcements, News, Subscriber Acquisition /

Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness and nutrition experience. Purchased by Under Armour for $475 million earlier this year, MyFitnessPal helped Under Armour create the world’s largest digital health community with more than 120 million members. Since the purchase, financial experts have speculated on how Under Armour might monetize MyFitnessPal which has an estimated 85 million users. It…

MyFitnessPal Adds Paid Premium Subscription for Power Users Read More »

Spotify’s Ad Revenue Soars, Launches New Features for Advertisers

Business Strategy, Entertainment and Streaming, Industry Announcements, News /

The first quarter of 2015 was a big hit for streaming music service Spotify. Ad revenue increased 53% overall, and mobile ad revenue jumped to 380%, compared to Q1 of last year, says Music Business Worldwide. Spotify has not shared revenue figures yet, so we don’t know how that translates into actual dollars, but we do know 45 million active, free Spotify users are seeing those ads. { Spotify has a total of 60 million…

Spotify’s Ad Revenue Soars, Launches New Features for Advertisers Read More »

PayPal Promises to Expand Buyer Protection to Digital Purchases

Business Strategy, News, Payment Processing /

Last week PayPal announced its plans to expand its “global purchase protection” beyond tangible goods to include digital products and services including music, books, games, tickets, and software downloads, says Internet Retailer Magazine. Users were informed of the change in policy via email earlier this week. (see email screenshot below, 4th bullet)                     CNET reports the policy goes into effect July 1, which may be why the online PayPal Purchase Protection promise has not yet been updated. According…

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