MyFitnessPal Adds Paid Premium Subscription for Power Users

Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness

Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness and nutrition experience. Purchased by Under Armour for $475 million earlier this year, MyFitnessPal helped Under Armour create the world's largest digital health community with more than 120 million members. Since the purchase, financial experts have speculated on how Under Armour might monetize MyFitnessPal which has an estimated 85 million users. It…...

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Filed in Business Strategy, Industry Announcements, News, Subscriber Acquisition

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!