Most subscription site marketers realize they can’t always convert visitors to paid content offers right away on the first visit. That’s why free offers such as email opt-ins, free offers, and cart abandon marketing programs are so important to the mix. Your site catches everyone possible with a soft offer and then you can use email or other formats to follow-up later until the prospect at last converts (or not.)The problem that I think many marketers don’t realize is how many marketing touches you have to reach a prospect with *before* they will decide to visit your site. In my Subscription Marketing Primer tutorial, added as an on-demand 60-minute class to SubscriptionSiteInsider.com recently, I talked about the number of touches prospects need to begin considering whether they should click over to see you. According to research, that number is most often six-to-eight!This was all just brought home to me, yet again. One night last week my Dad called me,”Hey there’s this funny site about Europe you might want to see sometime.” I said, “yeah, maybe later” and completely forgot about it. Then on Friday night I was out at dinner with a girlfriend when she mentioned the same site. I thought “oh” … and then after another beer, it was forgotten. Finally this morning, one of our editorial staff started laughing out loud in the office. “My uncle just told me about this funny site about Europe.” Three mentions in five days = me asking for the URL and clicking on it. Lesson re-learned.Our marketing plans must include getting multiple partners and places to mention our latest offer, during roughly the same time period, to be more effective. A campaign sent to a different list month after month, will not work as well as a blitzkrieg of same-offer-campaigns sent to every list we can possibly reach at the same time.