What Subscription Marketers Can Learn from Netflix’s Homepage Evolution

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Poynter Institute just published a fun memory-lane article on homepages of yore -- or more specifically 1994. It made me remember the old Netflix homepage style, back when a million paying subscribers was an aggressive dream, let alone today's 23.6 million.As seen via the Internet Wayback machine, in January 1999 Netflix's home looked a lot like an ecommerce site homepage now, with lots of headlines and images plugging various movies on offer.Most paywall news and magazine site homepages are als...

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