Innovate or Die

"In this world, you're either growing or you're dying, so get in motion and grow." --Lou Holtz, Football Coach

When I ask CEOs about their top growth priorities, many executives focus on finding growth through optimization levers. How can we get just a few more subscribers to our existing products using existing marketing channels? How can we shave a few cents off our cost of goods? How can we reorganize to reduce payroll? I'm not saying these are bad ideas, but growth through...