The Importance of New Product Development

New products are the lifeblood of an organization. Given changes in technology, consumer preferences, and cost structures, if you dont innovate you will die. Out of the companies that were in the Fortune 500 in 1955,only 61 are still on the list. What makes you think you are immune to this phenomenon? Rob Ristagno, Subscription Insider Guide to Digital Product Management, walks through a five-step new product development (NPD) framework that he uses to best support innovation and growth.
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