Rob Ristagno


What We Can Learn from the Subscription Meal Kit Flameout

Just a few years ago, meal kits were the hot, new trend in food. A lot has changed since then. Blue Apron, the industry leader, lost more than 200,000 customers between September 2017 and September 2018. Theyve also seen their stock price tumble. Where have they gone wrong? And what can meal kit companies do to turn it around? What can we all learn from this experience? Well share our four big ideas for securing the future of meal kits.

New Product Development: 5 Best Practices

We all want to be innovative – and we all know we need to be innovative to thrive. But new product development can be risky and complex. Rob Ristagno, Subscription Insider Guide to Digital Product Management, Shares five best practices that will give you the confidence to proceed. Follow these tips, and youll spend less time banging your head against the wall, and more time being creative and visionary.

The Importance of New Product Development

New products are the lifeblood of an organization. Given changes in technology, consumer preferences, and cost structures, if you dont innovate you will die. Out of the companies that were in the Fortune 500 in 1955,only 61 are still on the list. What makes you think you are immune to this phenomenon? Rob Ristagno, Subscription Insider Guide to Digital Product Management, walks through a five-step new product development (NPD) framework that he uses to best support innovation and growth.