September 29, 2011

The Daily Not Hitting Target Subscription Numbers

To date, News Corp.’s The Daily is averaging 120,000 readers a week, far less than the 500,000 that Rubert Murdoch says the online publication needs to succeed, reports BusinessWeek. The Daily is a online subscription site and the 120,000 figure is actually a mix of people who pay and people who don’t. The Daily won’t reveal paid subscription numbers.The Daily offers a free two-week trial and many of the 120,000 could be reading for free as…

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Allentown Morning Call to Erect Paywall Oct. 10

The Allentown Morning Call is erecting a paywall on the same day (October 10) another Tribune-owned newspaper, The Baltimore Sun, will also begin to charge frequent readers. With this addition, we estimate nearly 60 American newspaper websites now charge for content. The Morning Call will charge around 35 cents per day or a bit over $10 per month for its digital subscription. Casual users will be allowed to view up to 10 articles and content items…

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