Recently, Hulu launched its Hulu Latino service, as part of the Hulu Plus subscription service. It’s a unique landing page, but users can’t search the site by Spanish-language-only programs.Apparently Hulu is banking on people seeking Spanish-language programs to pony up for the full Hulu Plus experience, including access to English-language programs. And they may not be wrong. The growing Hispanic market may be more English-friendly than it has been in previous years (or marketers are getting smarter with their surveys).Case in point: Cosmopolitan recently announced its plans to launch an English-language Cosmopolitan Latina in May of 2012, to be published in both print and digital formats twice a year. Citing data from the 2010 census and the Carat Hispanic Consumer Connection Study, which found a growing Hispanic population that is connected to its roots but engaged with general media, Cosmo’s parent company Heart feels the Cosmo Latina audience is unique from those served by Cosmopolitan en Espanol.Does your subscription site target a culture-specific audience? If so, we’d love to hear from you about your unique challenges, from language to marketing to getting some mainstream PR.
Subscription Sites Can Target Growing Hispanic Market Without Spanish Content
Recently, Hulu launched its Hulu Latino service, as part of the Hulu Plus subscription service. It’s a unique landing page, but users can’t search
- Filed in Subscriber Acquisition, Subscriber Only
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