Subscription Sites Can Target Growing Hispanic Market Without Spanish Content
Recently, Hulu launched its Hulu Latino service, as part of the Hulu Plus subscription service. It’s a unique landing page, but users can’t search the site by Spanish-language-only programs. Apparently Hulu is banking on people seeking Spanish-language programs to pony up for the full Hulu Plus experience, including access to English-language programs. And they may not be wrong. The growing Hispanic market may be more English-friendly than it has been in previous years (or marketers are…
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