Subscription Site Trend: Expand Internationally

The news that Netflix is planning to expand its subscription service to 43 countries in Latin America and the Caribbean isn’t too surprising. At

The news that Netflix is planning to expand its subscription service to 43 countries in Latin America and the Caribbean isn’t too surprising. At Subscription Site Insider, we’ve found that now that business seems to be stabilizing in the U.S., subscription sites are looking to international markets. (Netflix is keeping it simple by offering streaming-only in the new markets.)For example, according to our new Online Dating & Matchmaking Sites Benchmark Report, over the last six months the online dating industry has seen a frenzy of activity with major sites now accepting as many as 25 currencies and 38% of new site launches taking place outside of the United States. (Get your free copy of the executive summary of the report here.)Food for thought for your subscription site: Should you be expanding internationally?

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