STATPACK: Advertising Market in the U.S.

The Advertising Market in the U.S. is growing. Not surprisingly, digital advertising growth is leading all other advertising channels, with print and TV growth

The Advertising Market in the U.S. is growing. Not surprisingly, digital advertising growth is leading all other advertising channels, with print and TV growth rates are lagging behind all others. This Subscription Insider STATPACK provides overall advertising industry market trends plus advertising effectiveness & response data. Perfect for understanding if you are a marketer advertising your subscription product or service or a publisher with an advertising line of revenue in addition to subscriptions. We also present statistical information and trends for TV, Radio, Newspapers, Magazines, Out of Home, Cinema, and Digital Advertising.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 222-page PowerPoint with 201 charts and graphs (and five embedded excel charts) to access our trend data and statistics focused on the advertising market in the U.S.

1. Overview

Revenue of the U.S. advertising industry 2004-2016
Expenses in U.S. advertising and related services 2007-2016
U.S. federal government ad spend 2006-2015
Advertising spending in the U.S. 2015-2021
Advertising spending in the U.S. from 2010-2020, by media
Advertising revenue growth in the U.S. 2017, by medium
Time spent with media vs. ad spending in the U.S. 2016
Largest advertisers in the U.S. 2016
U.S. measured media ad spend 2014-2016, by category
Local ad revenue in the U.S. 2016-2021
Local ad revenue in the U.S. 2018, by medium
Ad spend in the U.S. 2010-2019, by state

2. TV

TV advertising revenue in the U.S. 2016-2021
TV advertising spending growth in the U.S. 2016, by format
Local TV ad revenue in the U.S. 2010-2019
U.S. cable and other pay TV services ad spend 2010-2017
Short-form DRTV quarterly spend in the U.S. 2010-2017
Long-form DRTV ad spend in the U.S. 2005-2017
Most advertised brands on TV in the U.S. in Q4 2017, by ad count
Share of online TV in TV advertising revenue in the U.S. 2012-2017
U.S. consumers who find TV advertising helpful 2017
U.S. consumers who find TV advertising annoying 2017
DVR user reaction to advertising in the U.S. 2016
TV advertising adoption among SMEs in the U.S. 2016
Scatter vs. upfront TV ad spend share in the U.S. 2016

3. Radio

Radio ad spend in the U.S. 2012-2021
Radio ad revenue in the U.S. 2009-2015, by source
Spanish radio ad revenue in the U.S. 2007-2015
Direct response (DR) radio ad spend in the U.S. 2011-2017
Largest radio advertisers in the U.S. 2016
Leading radio advertising industries in the U.S. 2016
Radio advertising adoption among SMEs in the U.S. 2016
Radio ad sellers’ marketing and digital knowledge in the U.S. 2017
U.S. consumers who find radio advertising helpful 2017
U.S. consumers who find radio advertising annoying 2017

4. Newspapers

U.S. newspaper publishers revenue 2010-2015, by source
National newspaper ad spend in the U.S. 2010-2021
Classified advertising revenue of U.S. newspapers 2010-2015
Largest newspaper advertisers in the U.S. 2016
U.S. newspaper publishers: ad revenue decline 2013-2016
Newspaper advertising volume growth in the U.S. 2015, by category
Community newspaper advertising adoption among SMEs in the U.S. 2016
Daily newspaper advertising adoption among SMEs in the U.S. 2016
U.S. consumers who find print newspaper advertising helpful 2017
U.S. consumers who find print newspaper advertising annoying 2017

5. Magazines

U.S. periodicals advertising revenue 2010-2015
Magazine ad spend in the U.S. 2013-2018, by platform
Magazine advertising spending change in the U.S. 2008-2015
Leading print magazine advertisers in the U.S. 2016
Magazine advertising effectiveness in the U.S. in 2016, by position
Magazine advertising adoption among SMEs in the U.S. 2016
Share of SMBs using select print media for advertising or promotion in the U.S. 2016
B2B print marketing and advertising spending share in the U.S. 2016, by type
U.S. consumers who find print magazine and periodical advertising helpful 2017
U.S. consumers who find print magazine and periodical advertising annoying 2017

6. Out-of-home

Estimated revenue of U.S. outdoor advertising companies 2000-2016
Expenses of U.S. outdoor advertising companies 2007-2016
Annual outdoor advertising revenue in the U.S. 2009-2016
Outdoor advertising adoption among SMEs in the U.S. 2016
DOOH ad spend in the U.S. 2014-2019
Largest outdoor advertisers in the U.S. 2015
Leading outdoor advertising categories in the U.S. Q2 2017
Largest OOH ad markets in the U.S. 2015
Out-of-home ad reach in the U.S. 2016, by type
Number of digital billboards in the U.S. 2016-2017
Revenue sources of U.S. movie theaters 2010-2015
U.S. consumers who find poster advertising helpful 2017
U.S. consumers who find poster advertising annoying 2017
U.S. consumer actions influenced by poster ads 2016

7. Cinema

Revenue sources of U.S. movie theaters 2010-2015
Cinema advertising revenue in the U.S. 2010-2021
Cinema advertising spending change in the U.S. 2008-2015
Distribution of cinema advertising revenue in the U.S. 2016, by target
Number of new brands advertised in U.S. cinemas 2013-2016
U.S. consumers who find cinema advertising helpful 2017
U.S. consumers who find cinema advertising annoying 2017

8. Digital

Digital advertising spending in the U.S. 2015-2021
Change in digital ad spend in the U.S. 2016-2021
Digital advertising spending in the U.S. 2011-2019, by channel
Digital ad spend in the U.S. 2016, by format
Growth of digital advertising revenue in the U.S. 2017-2018, by format
Leading internet display advertisers in the U.S. 2016
Distribution of U.S. digital ad spend 2016, by industry
Digital classifieds & directories ad spend in the U.S. 2015-2020
Ad blocking penetration in the U.S. 2014-2018, by device
U.S. consumer awareness of online advertising on their electronic devices 2017
Users of ad blockers in the U.S. 2016, by type
Hispanic digital ad spend in the U.S. 2015-2020
Consumer sensitivity to ad clutter 2016, by device
Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

9. Advertising effectiveness & response

Ad spend ROI in the U.S. 2015, by medium
Effective advertising measures according to SMEs in the U.S. 2016
Effectiveness of digital marketing activities among SMEs in the U.S. 2016
Consumer trust in different types of advertising in North America 2011-2015
Advertising response in North America in Q1 2013, by medium
Most resonant ad messages in North America 2015
Advertising effectiveness in the U.S. 2016, by medium
Types of ads influencing buying decisions in the U.S. 2015
Leading brands in the U.S. 2017, by ad awareness
Most disliked types of ads in France, Germany, the UK and the U.S. 2016
Most useful local advertising channels in the U.S. 2016

10. References

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.