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Retaining Readership When a Publication Goes Digital-Only

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How do readers react when a print publication decides to move exclusively to the online world? Well, the reaction can depend on how the editors break the news to their audience and welcome their feedback, as Folio's Matt Kinsman reports in this fascinating blog post about Linux Journal's move to online-only. All publishers can learn a lesson from some of the things Linux Journal did right:

Set up a forum for paying subscribers to voice their opinions and concerns. Even though the most vocal pos...

 

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Kathy McCabe

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