Even if you’re not as excited about Season 2 of Downton Abbey like I am, you might be interested in checking out their Facebook page.Most television companies start a video upon opening a page, an annoying tactic that has shown to causes viewers to leave a page. But PBS not only delays the viewing of their Season 2 teaser, but actually forces viewers to “like” their page before being able to view it.Loyal Paywall Times readers already know that social media is not an incredibly effective way to get opt-ins or conversions. But, for organizations and companies that rely even partly on either advertising or fundraising, having more social media fans/followers/likes is a great way to show your product’s appeal and popularity.Have you been able to improve upon the standard Facebook fan page (or whatever it’s called by the time this is published)? If so, we’d love to hear about it.