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January 5, 2012

PBS’s Smart Use of Facebook to Track Audience Viewing

Leave a Comment / Subscriber Only /

Even if you’re not as excited about Season 2 of Downton Abbey like I am, you might be interested in checking out their Facebook page.Most television companies start a video upon opening a page, an annoying tactic that has shown to causes viewers to leave a page. But PBS not only delays the viewing of their Season 2 teaser, but actually forces viewers to “like” their page before being able to view it.Loyal Paywall Times…

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How TaxHotline.net Uses B2B Marketing & Sales to Sell a B2C Coaching & Advisory Service

Leave a Comment / Case Studies, Consumer Media and Publishing, Product Development, Revenue and Sales, Subscriber Only /

Plenty of publishers make money by syndicating content to third-party media. But, Tax Rite, Inc. is one of the very few we know of who syndicate coaching services. Co-owner Jeremy Boston reveals in our exclusive case study how the company’s TaxHotline.net personal advisory service now reaches more than one million consumers…99.99% sold through syndication deals with organizations ranging from financial institutions and unions to churches.Includes tips on how to use a/b tests to close big sales, and a link to one of the best subscription sales videos we’ve ever seen.

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