Should your subscription site have a mobile presence? If so, should you have a mobile site or create a mobile app (and what's the difference)? What percentage cut will Apple and Google take from your profits? Just how many people are willing to pay for mobile content? And how do you get them to convert? Find out the answers to these questions, as well as 4 options for a mobile presence, 3 steps to execution, and 10 tips for designing conversion-friendly pages for mobile devices.
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