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September 6, 2012

Optimizing Mobile Sites and Apps for Paid Content —
4 Options, 3 Steps and 10 Design Tips

Best Practice and How To, Subscriber Only /

Should your subscription site have a mobile presence? If so, should you have a mobile site or create a mobile app (and what’s the difference)? What percentage cut will Apple and Google take from your profits? Just how many people are willing to pay for mobile content? And how do you get them to convert? Find out the answers to these questions, as well as 4 options for a mobile presence, 3 steps to execution, and 10 tips for designing conversion-friendly pages for mobile devices.

Optimizing Mobile Sites and Apps for Paid Content —
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4 Mobile Strategies for Paid Content and Subscription Sites

News, Subscription Apps, Technology /

Mobile usage is growing exponentially, but is it growing among your users and audience? That’s the first question you should ask yourself before exploring whether you should create a mobile site or app. If you decide your subscription site needs a mobile presence, then you want to make sure that mobile presence integrates with your business goals and philosophy. Paid content sites basically have four options: The “content everywhere” strategy — This strategy advocates for making your content…

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