Online Publishers: Does It Make Sense to Segment Your Social Media?

A post on All Things Digital today about their new social media program got me thinking. While segmenting social media isn’t a new idea
A post on All Things Digital today about their new social media program got me thinking. While segmenting social media isn't a new idea (for example, you can follow specific sections of a newspaper like @NYTimesTravel on Twitter), I love the way All Things Digital presents their new social media options. Just like with a segmented email list, you can choose the topics you are most interested in. Is this something that might work for…...

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