IPad Drives 90% of Mobile Revenues in March, Becomes a ‘Family Device’

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The iPad drove 90% of mobile revenues in March, according to a new study by personalization vendor RichRelevance.Moreover, conversion rates averaged 1.5%, nearly triple the usual rate for mobile devices. And while these conversion rates were for general e-commerce, not just subscription revenues, paid content sites may want to start paying attention. IPad users tend to have longer page views and spend more money, not only compared to other mobile viewers, but compared to desktop users as well.In...

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