Five on Friday: Rebranding, Copyright Reform and Influencer Marketing

Featuring Search Engine Land, Billboard, Business.com and Shopify

In this weeks Five on Friday, Google undergoes a major rebranding to simplify its offerings, Cobloom shares ways to reduce SaaS customer acquisition costs, Billboard reports that Sir Paul McCartney is reaching out to European regulators for copyright reform and to address the value gap in payments for digital music, Business.com offers tips for using influencer marketing effectively, and Shopify gives ways to use social media marketing to increase online sales.
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