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Federal Trade Commission Seeking Public Comment On Negative Option Marketing

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Today the Federal Trade Commission announced it is seeking public comment on ways to improve its existing regulations for negative option marketing. Negative-option marketing is the legal term for subscription sales, whereby the absence of affirmative consumer action constitutes consent to be regularly and automatically charged for goods or services. The FTC's position, bolstered by so many enforcement actions, is that the obvious consumer benefits of such sales may be lost when marketers fail t...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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