Does PR Drive Valuable Traffic for Subscription Sites? Should You Seek Major Media Mentions?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Mark Brooks, a PR guru serving the online dating and matchmaking industry who also blogs here, just emailed over to ask if we have any specific test data on the value of major media mentions. As Mark knows, PR value measurement has always been fuzzy, fuzzy, fuzzy.One of his ideas is for sites to A/B test their homepages and paywalls to see if adding the media mention (ie, "as seen in...") will bump conversions. Subscription Site Insider has Case Studies on several subscription sites who've test...

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!