Does PR Drive Valuable Traffic for Subscription Sites? Should You Seek Major Media Mentions?
Mark Brooks, a PR guru serving the online dating and matchmaking industry who also blogs here, just emailed over to ask if we have any specific test data on the value of major media mentions. As Mark knows, PR value measurement has always been fuzzy, fuzzy, fuzzy. One of his ideas is for sites to A/B test their homepages and paywalls to see if adding the media mention (ie, “as seen in…”) will bump conversions. Subscription…