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Data: Acquisition Marketing Tactics to Gain the Most New Online Subscriber Accounts

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The graphic below from our Dating Site Benchmark Report shows that the #1 acquisition marketing tactics for dating sites in terms of total gross numbers of new accounts is member referral or tell-a-friend. This might seem shocking at first given how many subscription marketers focus on SEM or email as their primary line of attack.But who do we trust more than our friends? Do you have a member referral program for your subscription site? One of the best I have seen is at Travel Hacking Cartel (se...

 

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Kathy McCabe

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