ConsumerReports Tests Different Home Pages for Search Marketing Traffic

If you type “Consumer Reports” into Google, you’ll see two links at the very top of the page. One is the PPC ad and
If you type "Consumer Reports" into Google, you'll see two links at the very top of the page. One is the PPC ad and the other the #1 organic search result. Although both are targeting the same audience, currently they have completely different landing pages.When you click on the organic (ie free results) link, you land on a homepage that looks very newsy and informative, with links to various then-paywalled pages. In short, what you…...

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