ConsumerReports Tests Different Home Pages for Search Marketing Traffic

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If you type "Consumer Reports" into Google, you'll see two links at the very top of the page. One is the PPC ad and the other the #1 organic search result. Although both are targeting the same audience, currently they have completely different landing pages.When you click on the organic (ie free results) link, you land on a homepage that looks very newsy and informative, with links to various then-paywalled pages. In short, what you might expect from a great online magazine homepage. But, if you...

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