October 31, 2011

If you type “Consumer Reports” into Google, you’ll see two links at the very top of the page. One is the PPC ad and the other the #1 organic search result. Although both are targeting the same audience, currently they have completely different landing pages.When you click on the organic (ie free results) link, you land on a homepage that looks very newsy and informative, with links to various then-paywalled pages. In short, what you…