Compare Your Profits and Spending to Folio:’s 234 Survey Respondents

Folio: recently released its B-to-B CEO survey results, chock full of data and stats from 234 B2B publishers. For your convenience, here are the

Folio: recently released its B-to-B CEO survey results, chock full of data and stats from 234 B2B publishers. For your convenience, here are the most interesting stats that subscription site execs will want to know:

Both small (<$5M) and large ($5M+) B2B publishers rely mainly on print advertising for revenues.
However, when comparing online content, events, data sales, and print content, both large and small publishers said online content and events were the most profitable areas for them (see chart below).
At the same time, 36% of smaller publishers and 11% of larger publishers reported zero revenue from online content (perhaps they need to start reading Subscription Site Insider?)
Most publishers across the board plan to invest more heavily in online/e-media content in 2012, with employees being their biggest investment.