Columbia Journalism School Tests Twitter Marketing to Promote Event Ticket Sales

Twitter marketing isn’t new for subscription sites, but we rarely see a Twitter campaign for a paid event. However, since 21% of subscription content

Twitter marketing isn't new for subscription sites, but we rarely see a Twitter campaign for a paid event. However, since 21% of subscription content sites also sell ticketed virtual events and 20% offer ticketed real-world events, I figured quite a few of you might be interested in this test. On Monday April 18th, Columbia's marketers launched this Twitter campaign offering to drop the $150 ticket price for their upcoming Social Media Weekend by 15% if 150…...

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