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Case Study Lesson: Using Overlays to Increase Free Registrations, Paid Subscriptions

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Our newest, exclusive Subscription Site Insider Case Study reveals how Dow Jones Local Media Group uses overlays to turn newspaper visitors into paying online subscribers. Although 99% of online dating sites use overlays to garner more email opt-ins and free registered users, it's not a tactic we see used very often by mainstream subscription publishers.So we were thrilled when Insider Member Kurt Lozier, SVP Dow Jones Local Media, offered to share his early-stage test results for eight local ne...

 

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Kathy McCabe

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