Subscription Site Insider’s newest exclusive Case Study is the real-life story of a blogger and ebook publisher who launched a subscription site just 100 days ago and already has 2,500 paid members:Among the many marketing best practices that Chris Guillebeau used, he included a member referral campaign from the very start of the launch which enticed members to refer their friends in exchange for airlines miles (note the site is for consumers who are obsessed with travel).Boy did it work! So far the referral program has netted him 400 paid members and counting…that’s 16% of total site membership.
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