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May 16, 2011

Case Study Lesson: Subscription Site Gets 16% of Paying Members from Customer Referrals

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Subscription Site Insider’s newest exclusive Case Study is the real-life story of a blogger and ebook publisher who launched a subscription site just 100 days ago and already has 2,500 paid members:Among the many marketing best practices that Chris Guillebeau used, he included a member referral campaign from the very start of the launch which enticed members to refer their friends in exchange for airlines miles (note the site is for consumers who are obsessed…

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Lessons From Glamour’s iPad Publishing Launch

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The introduction of new iPad subscriptions for traditional magazines has been big news in the past few weeks especially, with Conde Nast this month introducing subscriptions to new iPad versions of some of its biggest titles including The New Yorker. This week Glamour became one of the latest Conde titles to start offering digital subscriptions, though nine issues have been offered on an individual basis prior to this.Mashable.com talked to Glamour Editor-in-Chief Cindi Lieve about…

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