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Case Study Lesson: Paywall A/B Test Helps Increase Paid Membership Sales by 51.8%

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Our sister site, WhichTestWon.com, published a new a/b testing case study about the paid membership site SEOMOZ this week. SEOMOZ memberships range from $79 month to $2200+ per year. So this a/b test may make a big difference to their (already healthy) bottom line. The site tested two completely different versions of its paywall -- one was a short page featuring bulleted lists of features and benefits for each level of membership. The other was a long-form page with lots of more salesy informati...

 

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Anne Holland

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