Case Study Lesson: Paywall A/B Test Helps Increase Paid Membership Sales by 51.8%
Our sister site, WhichTestWon.com, published a new a/b testing case study about the paid membership site SEOMOZ this week. SEOMOZ memberships range from $79 month to $2200+ per year. So this a/b test may make a big difference to their (already healthy) bottom line. The site tested two completely different versions of its paywall — one was a short page featuring bulleted lists of features and benefits for each level of membership. The other was a…
Case Study Lesson: Paywall A/B Test Helps Increase Paid Membership Sales by 51.8% Read More »
