June 13, 2011

Case Study Lesson: Lower App Prices to Gain More Marketing Traction

Subscription Site Insider’s newest exclusive Case Study reveals why lowering the price of your mobile app might be a terrific marketing decision. MapMyFitness CEO Robin Thurston shares that the paid versions of his company’s 20 or so apps (for iPhone, Android and Blackberry) are now priced at $1.99 down from $4.99 but app revenue is still about the same because the company is selling more apps. How? In lowering its app prices, MapMyFitness made its apps…

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New York Times Paywall Paying Off; 85% of US Print Newspapers Planning Paywalls

Amidst news that The New York Times paywall strategy looks to be working, we also find survey results saying that 85% of newspapers that aren’t currently charging for online content might do so in the future. As we’ve long suspected, paywalls and paid online content could be the key to saving news business. Citigroup analyst Leo Kulp calls sales of online subscriptions by The New York Times “robust” and says the loss of online advertising revenue is…

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