Case Study Lesson: How to launch a Separately Branded Version of Your Subscription Service for a Different Target Market

If your subscription content is perfect for two very different target markets, it’s better to create separate brands for each rather than trying to
If your subscription content is perfect for two very different target markets, it's better to create separate brands for each rather than trying to create one service that meets both group's needs. That's one of the big takeaways from this week's Subscription Site Insider Case Study, which offers a behind-the-scenes look at how the stock-photo site Fotolia launched an entirely new subscription-based service called PhotoXpress aimed at a different target audience. PhotoXpress was created initially as a…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Subscription Show 2022 is the leading subscription business conference for strategy and operations

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.