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Case Study Lesson: How ENannySource Beats “Hypercompetition”

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This week's new Case Study at our sister site Subscription Site Insider is on ENannySource -- a matchmaking site for parents and nannies that's under siege from "hypercompetition".Our #1 lesson learned:President Steve Lampert revealed his team uses a range of marketing and pricing tactics to stay on top ... but his most critical weapon is narrow positioning. Seems like most competitors try to grow by broadening the range of matchmaking they offer. They'll help you find anyone from a pet sitter t...

 

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Anne Holland

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