Case Study Lesson: How ENannySource Beats “Hypercompetition”
This week’s new Case Study at our sister site Subscription Site Insider is on ENannySource — a matchmaking site for parents and nannies that’s under siege from “hypercompetition”. Our #1 lesson learned:President Steve Lampert revealed his team uses a range of marketing and pricing tactics to stay on top … but his most critical weapon is narrow positioning. Seems like most competitors try to grow by broadening the range of matchmaking they offer. They’ll help you…
