Case Study Lesson: Clever Email Campaign Your Subscription Site Can Adopt

Our latest Subscription Site Insider Case Study reveals how EBMedicine uses a clever email series to engage current and potential subscribers who are emergency

Our latest Subscription Site Insider Case Study reveals how EBMedicine uses a clever email series to engage current and potential subscribers who are emergency medicine physicians and practitioners. But any subscription site can adopt this great marketing idea.Once a month, the ““What’s Your Diagnosis?” challenge email email is sent with a patient presentation of symptoms but will stop short of a diagnosis, instead asking the audience of medical professionals to post their guess at the “What’s Your Diagnosis?” blog. Five winners are randomly chosen from the comments to receive a free copy of the latest issue of Emergency Medicine Practice.The next week, a follow-up email includes the correct diagnosis and a list of the randomly chosen winners.Ivy says the “What’s Your Diagnosis?” email series is very popular with the EBMedicine audience. This is the kind of email engagement and marketing that almost any subscription site can try even with a simple trivia question that’s answered in the next email.