Case Study Lesson: A PR Tactic That Works For Subscription Sites

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Our latest Subscription Site Insider Case Study reveals how a unique PR tactic gets more media mentions:"The great recession has given us some of our best years ever," says Gary Dunn, owner of The Caretaker Gazette which provides ads from property owners to subscribers who are looking to live rent-free.Dunn and his subscribers have appeared in numerous articles and TV pieces about the recession and how rent-free living or caretaking has become so appealing.When a writer from The New York Times c...

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