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Can You Over-Monetize a Data Product?

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Consider the online real estate listings databases. There are lots of them, all engaged in a fierce battle to the death. They make their money selling listing upgrades to real estate agents, a hotly competitive and demanding group. The product they are selling is homes that can easily cost $1 million and more, with very sizable commission dollars at stake. In such a high ticket and fiercely competitive market, would you want to junk up the user experience with irrelevant advertising, and annoy y...

 

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