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Are Your Influencer Campaigns Compliant?

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Influencer Marketing is an increasingly popular form of marketing where companies use individuals to talk about their brand  (think an influential blogger,  people hired to discuss a brand's products or even a topic expert) to establish credibility and influence with their target customers. In late March many companies received a letter from the Federal Trade Commission inquiring about those companies' use of disclosures in their influencer campaigns and to remind them that their campaigns shoul...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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